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Administrator Certification

The Salesforce Administrator Certification

The Salesforce Administrator credential is designed for individuals who have administrator experience with Salesforce and who are continually looking for ways to assist their companies in getting even more from existing and new features and capabilities.

Learning Objectives

After completing this unit, you'll be able to:

  • Describe the key topic areas of the Salesforce Administrator Certification.

  • Access resources to prepare yourself for the Salesforce Administrator Certification.


This exam covers these key topics, each making up a certain percentage of the exam. A candidate should have hands-on experience as a Salesforce Administrator and have demonstrated the application of each of the features/functions below.

Configuration and setup 20%

  • Describe the information found in the company settings (for example: company settings fiscal year, business hours, currency management, default settings). 

  • Distinguish and understand the administration of declarative configuration of the User Interface. (for example: UI settings, app menu, list views, global actions, Lightning App Builder).

  • Given a scenario, demonstrate the proper setup and maintenance of users.

  • Explain the various organization Security Controls. (for example: Setup Audit Trail, Login Hours, Session Settings)

  • Given a user request scenario, apply the appropriate security controls based on the features and capabilities of the Salesforce sharing model. (for example: public groups, org wide default, sharing: roles, subordinates, hierarchy, report and dashboard folders)

  • Given a scenario, determine the appropriate use of a custom profile or permission set using the various profile settings and permissions.


Object Manager and Lightning App Builder 20%

  • Describe the standard object architecture and relationship model. (for example: standard object, parent/child, master detail/lookup/junction relationships, and record types.)

  • Explain how to create, delete, and customize fields and page layouts on standard and custom objects, and know the implications of deleting fields. 

  • Given a scenario, determine how to create and assign page layouts, record types and business processes for custom and standard objects


Sales and marketing applications 12%

  • Given a scenario, identify the capabilities and implications of the sales process. (for example: sales process, opportunity, path, and forecast impact.)

  • Given a scenario, apply the appropriate sales productivity features using opportunity tools. (for example: dashboards, lead scoring, Einstein opportunity scoring, and home page assistant.)

  • Describe the capabilities of lead automation tools and campaign management. (for example: leads, lead convert, lead assignment rules, campaign and campaign members.)

Service and support applications 11%

  • Describe the capabilities of case management. (for example: case, case assignment rules, and queues.)

  • Given a scenario, identify how to automate case management. (for example: support process, case auto-response rules, and case escalation.)


Productivity and collaboration 7%

  • Describe the capabilities of activity management.

  • Describe the features of Chatter.

  • Describe the capabilities of Salesforce Mobile App.

  • Identify use cases for AppExchange applications


Data and analytics management 14%

  • Describe the considerations when importing, updating, transferring, mass deleting, exporting and backing up data.

  • Describe the capabilities and implications of data validation tools.

  • Describe the options available when creating or customizing a report or report type.

  • Describe the impact of the sharing model on reports.

  • Describe the options available when creating and modifying dashboards (e.g., dashboard components, data sources, chart types, Subscribing, running user).


Workflow/process automation 16%

  • Given a scenario, identify the appropriate automation solution based on the capabilities of the tool.

  • Describe capabilities and use cases for Flow.

  • Describe capabilities and use cases for the approval process


By successfully passing the Salesforce Administrator exam, you demonstrate a thorough knowledge and understanding of the Salesforce platform across Sales, Service, and Collaboration clouds.

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