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Agile Product Delivery

“Customer service shouldn’t just be the department; it should be the entire company”.


Agile SAFe has not only understood this concept but also worked and implemented it. This can be seen through the Agile Product Delivery competency. As said above, agile product delivery is a customer-focused approach, it defines, builds, and releases the valued product and services to the customer in a continuous flow.



To achieve business agility it is necessary for the organization to continuously provide customers with the innovative and right products, at right time, for the right customers. To ensure that the enterprise is following the right direction they should balance their execution and customer focus together. The Agile Product delivery consists of three dimensions:

  • Customer-Centric and Design Centric

  • Develop on Cadence; Release on Demand

  • DevOps and Continuous Delivery Pipeline



1. Customer-Centric and Design Centric

Being customer-centric is not only a concept but a mindset where businesses focus on positive engagement with customers. This mindset provides businesses with higher profit, better employee engagement, and help to thoroughly satisfy customer needs along with sustainable, feasible, and economical solution through a complete lifecycle. A customer-centric mindset motivates teams for

  • Focusing on customer

  • Understanding customer’s need

  • Thinking and feeling through customers point of view

  • Building complete product solution

  • Creating customer’s lifetime value

Along with being customer-centric, it’s also required to have a design thinking mindset as both mindsets are integral.



Design thinking mindset provides with below benefits:

  • Understanding problems and providing thorough insight on the requirements and benefits of the desired solution.

  • Designing the right solution ensuring its technical feasibility

  • Understands and manages solution economics to ensure its viability and sustainability.

2. Develop on Cadence; Release on Demand



Most of the release of products depends on the demand in the market or of customers. Some organizations release frequently while some are constraints to less frequent release. This capability is known as ‘Release on Demand.’ Agile product management defines the release time. It seizures the process by which the fresh functionality is deployed in production and release. The factors which affect the functionality while release are

  • Deadline

  • Reacting product defect and security updates

  • Reacting to competitive market pressure.

To align the release time and workflow a process is developed to optimize high knowledge work that is referred to as ‘Develop on Cadence.’ SAFe cadence structure that includes PI, Iterations supports ARTs and agile in creating and delivering values. To create a cadence base value program increment is the key. To achieve program increment main outputs are committed objectives and program boards along with relevant milestones that are, system demo, inspect and adapt, innovation and planning.


3. DevOps and Continuous Delivery Pipeline

Even though the main goal is a release of the product on demand but it still requires the competency to release value which involves DevOps mindset culture and an increasingly automated continuous delivery pipeline. With the increasing digitization, it becomes necessary to react faster to customer needs and requirements. This faster action needs proper alignment and understanding between development and actions. This is achieved with DevOps which involves its five concepts: Culture, Automation, Lean Flow, Measurement, and Recovery.



As the DevOps ensure alignment Continuous workflow is also maintained with a delivery pipeline. This continuous delivery pipeline consists of four delivery aspects i.e. Continuous Exploration, Continuous Integration, and Continuous Deployment.




Benefits Provided by Agile Product Delivery

  • It provides a succinct value proposition for problems needed to be solved.

  • It consists of survey data and client testimonials which can help to recognize problems and support in hard times.

  • This mindset ensures that the team works together with full dedication.

  • It ensures that the stories that are created are understandable.

  • This system is an evolution that provides valued features with quick feedback capturing mechanism and not just the iteration.

  • Accomplish process development board.

“Balance is not something you find, it is something you create.”

In this digital age, to be an agile enterprise, agile product delivery is what creates its balance in processes, delivery, and customer need.

About Advance Agility

We, at Advance Agility, are the new-age Agile Coaching, Consulting and IT services company. We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are doing SAFe implementation with small, medium and large organization across the globe. Our vision is to be the leading Agile execution player globally. To keep adding value at every process stage. We are on a mission to empower our clients, move from concept to cash in the shortest sustainable lead time by adopting human centric approach to business agility. Embracing the change is in our DNA. Things that keep us apart are Quicker and Seamless execution with End-to-end gamut of services. Our Global presence and Stellar Track Record give us an edge over our competitor.


Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. Write to us at contact@advanceagilty.com for any agile training or consulting needs. We are always looking for competent agile trainers as well. So if you are a good trainer or want to become one, do get in touch with us to that we can learn, grow and achieve together



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